Post by account_disabled on Mar 3, 2024 8:35:49 GMT
The company blog is well positioned on search engines, content production is constant and the number of visitors is increasing, as are shares on social media. Nonetheless, the number of new customers and incoming projects is not satisfactory. The problem could be the bounce rate. Let's see what it is and how to lower it, in this article. Company blog: what is the bounce rate? The bounce rate indicates the percentage of users who abandon the blog after visiting just one page, without therefore interacting. A high bounce rate should not immediately cause alarm. In fact, it is a parameter to be considered in relation to other metrics and to be analyzed with knowledge before reaching hasty conclusions. There are several cases in which high bounce rates are completely physiological, as in the case of landing pages that do not allow users to visit other pages of the site once they have landed. In this case, the user enters and leaves the page without being able to take any other actions and the bounce rate increases. Even in the case of company blogs and news sites, it can happen that the bounce rate is above average, given that users looking for information often limit themselves to reading a certain content and continuing their searches elsewhere. In this case, the time spent on the page will be high, but also the bounce rate. It is precisely here that we need to intervene to ensure that visitors, finding the article or content of particular value, decide to visit the homepage.
of the site, for example, or to click on a call to action. New Call-to-action The objective of a B2B blog is in fact to generate new contacts by providing valuable content. If users simply read the articles without exploring the rest of the website, it means that your lead generation strategy is not effective. Here are three tips to put into practice if your company blog's bounce rate is too high. #1 Review your SEO strategy and keywords Targeting the right keywords is essential to position yourself on search engines. A good SEO strategy allows you to identify keywords relevant to users and create content that Australia WhatsApp Number Data responds to their questions and needs. When prospects leave your blog without taking any action, perhaps the problem is that the content they found doesn't match what they were looking for. To make sure you attract truly targeted users, it is important to choose specific keywords . Those that are too generic risk bringing a lot of organic traffic from unqualified users, who therefore do not turn into leads. #2 Make sure the content provides added value to buyer personas Blog articles, whitepapers, ebooks, infographics and any other content on the b2b site must answer prospects' doubts. It is essential to know your target audience : the objectives, the challenges, the role in the company.
In this way, it will be possible to create ad hoc content , which can be interesting and provide added value. It can be useful to ask your current customers what they prefer to find on the company website, what their daily concerns are and how the solutions proposed by your company are supporting their work, and then build content based on the answers received. This will spark greater engagement in potential customers, encouraging them to visit other pages on the site. #3 Include CTAs in all blog posts Calls to action (CTAs) represent the best opportunity to convert visitors into leads and then into customers. The advice is to include two or three CTAs within each article of the company blog, positioning them in different points (for example, one on the side, one in the middle of the page and one at the bottom of the page). The first two could refer to the download of an ebook or other original content, while the final one to the request for a demo or consultancy. This allows you to collect user data , to be used for various marketing activities, providing them with valuable content or a free service in exchange. company blog Pop-ups can also be used within the blog to encourage subscription to the newsletter, to an upcoming webinar or to promote the download of a particular piece of content. One of the most effective ways to optimize conversions is to give the opportunity to subscribe to the blog
of the site, for example, or to click on a call to action. New Call-to-action The objective of a B2B blog is in fact to generate new contacts by providing valuable content. If users simply read the articles without exploring the rest of the website, it means that your lead generation strategy is not effective. Here are three tips to put into practice if your company blog's bounce rate is too high. #1 Review your SEO strategy and keywords Targeting the right keywords is essential to position yourself on search engines. A good SEO strategy allows you to identify keywords relevant to users and create content that Australia WhatsApp Number Data responds to their questions and needs. When prospects leave your blog without taking any action, perhaps the problem is that the content they found doesn't match what they were looking for. To make sure you attract truly targeted users, it is important to choose specific keywords . Those that are too generic risk bringing a lot of organic traffic from unqualified users, who therefore do not turn into leads. #2 Make sure the content provides added value to buyer personas Blog articles, whitepapers, ebooks, infographics and any other content on the b2b site must answer prospects' doubts. It is essential to know your target audience : the objectives, the challenges, the role in the company.
In this way, it will be possible to create ad hoc content , which can be interesting and provide added value. It can be useful to ask your current customers what they prefer to find on the company website, what their daily concerns are and how the solutions proposed by your company are supporting their work, and then build content based on the answers received. This will spark greater engagement in potential customers, encouraging them to visit other pages on the site. #3 Include CTAs in all blog posts Calls to action (CTAs) represent the best opportunity to convert visitors into leads and then into customers. The advice is to include two or three CTAs within each article of the company blog, positioning them in different points (for example, one on the side, one in the middle of the page and one at the bottom of the page). The first two could refer to the download of an ebook or other original content, while the final one to the request for a demo or consultancy. This allows you to collect user data , to be used for various marketing activities, providing them with valuable content or a free service in exchange. company blog Pop-ups can also be used within the blog to encourage subscription to the newsletter, to an upcoming webinar or to promote the download of a particular piece of content. One of the most effective ways to optimize conversions is to give the opportunity to subscribe to the blog